Why PPC Marketers Should Be More Like Golfers…
♫ Friday, March 18th, 2011A golfer has several, and uses every tool at his disposal. They have multiple clubs in their bag, specialty balls, range finders and swing coaches. They use every advantage and every tool in their arsenal to shoot the lowest possible score.
And as a PPC marketer, you should be doing the exact same thing. You should be using every trick, tactic, strategy and tool you can get your hands on to drive traffic (as long as their white hat).
Simply using more targeted ad groups will help you with your campaigns sure, but it won’t solve all your problems.
Taking advantage of misspelled keywords will help you get some cheap targeted traffic potentially, but it won’t save the day.
Using your keyword directly in your PPC should help CTR’s and conversions…but it won’t fix everything.
There are literally hundreds and thousands of tactics you can drive traffic to your website landing page or squeeze page…and you should use every single one, every adgroup trick, every keyword research tactic and every conversion secret to really hit a home run with your PPC marketing efforts.
.Reference resource: Click Here.
