On this day in 1975, in Cypress (Orange County, California), Eldrick “Tiger” Woods was born to Earl and Kultida Woods. The world of golf – and sport overall for that matter – have never been the same since.

How time flies! … And while we’re not in the habit of stepping out on limbs here around In Golf We Trust, we’ll say this with with dead-solid certainty: Treasure him while you can folks, because Eldrick “Tiger” Woods is the best golfer most of us will ever see in our lifetimes and he’s square in the middle of his prime. Happy 32nd, Tiger …

Is it really that long since little Tiger, aged 2, was shown swinging a mini golf club on the Mike Douglas Show on October 6, 1978 alongside his father, the host, and entertainer Bob Hope? Yep. Is it really that long since Tiger became the youngest player (at the time) to make his debut in a PGA Tour event, when he teed it up at Riviera in the Nissan LA Open in ’92 at age 16? Yep again …

It was during that tournament that Masters champ Sandy Lyle was asked if he had ever heard of “Tiger Woods” and Lyle replied: “Is that a golf course?”. And Tiger, asked about what he had learned in the event, said “I learned I’m not that good.” (Both still among our favourite Tiger anecdotes).

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A golfer has several, and uses every tool at his disposal. They have multiple clubs in their bag, specialty balls, range finders and swing coaches. They use every advantage and every tool in their arsenal to shoot the lowest possible score.

And as a PPC marketer, you should be doing the exact same thing. You should be using every trick, tactic, strategy and tool you can get your hands on to drive traffic (as long as their white hat).

Simply using more targeted ad groups will help you with your campaigns sure, but it won’t solve all your problems.

Taking advantage of misspelled keywords will help you get some cheap targeted traffic potentially, but it won’t save the day.

Using your keyword directly in your PPC should help CTR’s and conversions…but it won’t fix everything.

There are literally hundreds and thousands of tactics you can drive traffic to your website landing page or squeeze page…and you should use every single one, every adgroup trick, every keyword research tactic and every conversion secret to really hit a home run with your PPC marketing efforts.

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